Balance in Design

Definition: Is the image balanced from side to side with equal content?
  • Balance is vital to design
  • Balance does not mean everything 50/50 equal but using different elements to add up to balance. (ie. images + text = balance; contrasting + complimentary colors = balance; 1 large + many small = balance).
    Wordle: Balance in Design
Consider these techniques:
  • Color (red=heavy; baby blue=light)
  • Shape (squares are heavier than circles)
  • Lines (heavy vs. thick)
  • Size (larger = heavier)
  • Use elements to create balance or dynamics

Collage Check:
  • Are there equal amounts of space around the design? (top, bottom, left and right)