Emphasis in Design

Definition: What does the eye see first?
  • The use of placement and size to give special attention or importance to one part of the design.
  • Focus the design around one or two main images or text.
  • Create a focal point for the viewer.
    Wordle: Emphasis in Design
Consider these techniques for emphasis:
  • Text or Words
  • Color (creates mood through similar or contrasting colors)
  • Images - (creative, shocking, unique perspectives)
  • Contrast - (contrasting colors, shapes)
  • Size

Collage Check:
  1. What does my eye see first? Is this the main message or most important idea?
  2. Have I considered using one or more of the techniques for emphasis to create a focal point?
  3. Can I use a technique to build more emphasis?